Meet Jasira K.
Jasira Kahina, known affectionately as Jasira K. or Coach Jai (“Jay,”) is a proud native of Goldsboro, NC. who has also lived in Greensboro, NC, Dallas-Fort Worth, TX, Durham, NC and Charlotte, NC. Though her original plan was to become a music teacher, God had other plans, and after graduating from Winston-Salem State University (BS - Management Information Systems) and East Carolina University (MA, Adult Education), she worked her way through the ranks of Corporate and Leadership Training with multiple startups, small businesses and Fortune 100/500 companies, where she discovered her natural gift of teaching and mentoring.
A survivor of domestic violence, narcissistic and emotional abuse, layoffs, financial ruin, business failures, heartbreaks, betrayals, and multiple other challenges, Jasira K. has had several opportunities to give up, quit, and give into anger and bitterness. She credits God, a strong will, and her amazing circle of friends and family for always getting back up, and has dedicated most of the last 15 years helping others do the same. She is not only a certified Life Coach but also a speaker, blogger, award-winning radio show co-host, podcaster, content creator, mentor, event host, and new author.
After a 2-year spiritual reset journey beginning in 2022, which resulted in a name change to “Jasira" (meaning “bold and courageous”), and a closure of former businesses and deletion of all social media to enjoy some time living “offline,” Jasira K. Transformation Coaching was born, evolving from relationship coach to reinvention strategist and transformation coach - focusing on helping people become better prepared for the love they desire, by first growing into the person who will be ready for it. Through her Emerge coaching brand, available as a private container through Emerge: A 1:1 Immersion, and a group cohort intensive through Emerge: Collective, Jasira K. is using her trademarked The M7 Experience coaching blueprint (focusing on Mind, Mood, Money, Muscle, Morals, Mojo and Minimalism) to create not only a global brand, but a space for those running from themselves, from past pain, or past failure, to discover who they are beyond. titles, accomplishments, and relationship status, and introduce them to a life that represents who they were created to be, not what life, or other people’s expectations, told them to become.
Jasira K. also acts as spiritual advisor to public figures through Sacred Alignment, currently available by invite or referral only.
When not working, Jasira enjoys working out, reading, listening to music, traveling, and spending time with her son, and close circle of friends.
What People Are Saying

“Your title reflects what you’ve accomplished… not what you’re worth.”
- Jasira K.
Ready to get started?
Sign up for Emerge now: